Rick Barrera

Nationally acclaimed speaker, marketing consultant, and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building.

Travels From:  California

SPEECH TOPICS

Branding/Customer Loyalty: Overpromise and Overdeliver

Innovation - Fast Forward
This intense presentation underscores the necessity for companies to redesign their systems and processes to permit flexibility, innovation and speed. Your team will learn practical, action-oriented steps to capitalize on key trends driving the future of management, marketing, sales and customer service delivery. Participants in "Fast Forward" will discover their own "innovation quotient" and learn how to improve it so they can accelerate the pace of their innovation.

Rethinking Customer Service

ABOUT Rick Barrera

A nationally acclaimed marketing consultant and author, Rick Barrera is known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. Over the past twenty years, he has worked with more than a thousand companies who have learned to shape their own success by being proactive in spite of a radically changing environment.

Dedicated to helping companies see the future and find their place in it, Barrera believes the advantage goes to the customer-focused organization that embraces learning, innovation, and speed – the ultimate competitive weapons. In frenzied efforts to maintain competitive positions in commerce's new terrain, companies are caught in a whirlwind of mergers and acquisitions, cost cutting and downsizing. For many companies, mired in the quicksand of day-to-day operations and challenges, this vision of prosperity and swift, seamless efficiency can seem as remote as another galaxy. Their question is, "How do we get there?" Barrera helps them find the answer.

Prior to his speaking career, Barrera developed for himself an exceptional selling career. His experience includes retail and business-to-business sales, selling camera and audio-visual equipment, sporting goods, steel fittings and tubes, and farm equipment and supplies. Based on his experience in sales and as a sales trainer, Barrera co-authored two business bestsellers, Non-Manipulative Selling and Collaborative Selling, and wrote, The Dollars and Sense of Exceptional Service Delivery. He also developed the comprehensive audio and video sales training series, "How to Gain the Competitive Advantage in Selling," and the audio program, "The Edge."

In his latest book , Overpromise and Overdeliver, Barrera shows how an increasing number of cutting edge firms are building breakthrough brands in record time. His in-depth research has unlocked the strategic secrets of American Girl, Lexus, Google, Washington Mutual, Tivo, Krispy Kreme, The Container Store and many others. The breakthrough book sheds new light on how brands are really built and offers practical advice that can be used to immediately differentiate products, services and companies.

In his speaking Barrera combines a provocative style with researched, documented, and relevant content that keeps the most discriminating companies coming back for more. Each year he delivers over 100 keynote addresses to companies such as Abbott Labs, AT&T, AutoZone, Bayer, Caterpillar, Ford, IBM, Intel, Merrill Lynch, 3M, and Verizon. Many of his clients engage his consulting and training team to accelerate the pace of their innovation and to maintain the momentum created by his speaking. Known for incorporating the latest research with real-life examples, his material is always relevant, fresh, and grounded in the current realities of the marketplace.

TESTIMONIALS

"You were absolutely brilliant in your presentation to our leaders in Hawaii last April. Requests for a repeat visit for you came from the President, Executive Vice President and Senior Vice Presidents. Some of the Group Vice Presidents inquired about having you work with their market groups. Needless to say, you were very well received! " — American Express Financial Advisors, Inc.

"Your engaging program was 'right on' and the preparation you did made all the difference. You kept the audience's attention while providing them with useful content. It was extremely well received and we would consider using you again in the future. This was, by far, the best program we have had. Because of the level of customization and specific industry examples you shared, your concepts came alive for our audience!" — National Precast Concrete Association

"Rick Barrera was exceptional. Never have I seen a speaker who knows his audience more. Unbelievable... 'Overpromise and Overdeliver' plays so well into Wells intense focus on the Customer Experience. I would recommend Rick in a heartbeat." — Wells Fargo Merchant Services